New Technology Briefing: E-brochures increasing online profit
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چکیده
منابع مشابه
Profit-increasing asymmetric entry
Area Editor: John H. Roberts Despite conventional wisdom that firm profits decrease with competitive entry, the empirical literaturefinds a number of situationswhere the entry of an equivalent-quality competitor into amarket led to higher profits for the incumbents. Our paper uses a standard linear Hotelling (1929)market to study how location choices affect the possibility that profits increase...
متن کاملProfit-Increasing Consumer Exit
This paper examines the phenomenon of profit-increasing consumer exit, and the related phenomenon of profit-decreasing consumer entry. We demonstrate that firms can be better off in shrinking markets and worse off in growing markets, even in the absence of competitive entry or exit. Specifically, firms may benefit if a segment of consumers who are relatively indifferent about consuming any prod...
متن کاملOnline sales: profit without question.
OBJECTIVES To examine the ease with which underage smokers can purchase cigarettes online using money orders and to evaluate the effectiveness of internet filtering programs in blocking access to internet cigarette vendors (ICVs). DESIGN Four young people purchased 32 money orders using 32 different names to buy one carton of cigarettes for each named individual. Each money order was subseque...
متن کاملTechnology Briefing Report on Rapid Application Developement
Identifier D5.1b RAD Type Deliverable Activity WP5.1b Date 31 st July 1996 Status Draft Partner Lancaster Availability Public
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ژورنال
عنوان ژورنال: Interactive Marketing
سال: 2004
ISSN: 1463-5178,1478-0844
DOI: 10.1057/palgrave.im.4340280